17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus
As you may know, this week we were at the 2009 SIPA 33rd Annual International Conference in Washington, D.C. learning from hundreds of other special-interest publishers and speakers.
In a session called “Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads”, Sandra Niehaus of Closed Loop Marketing gave publishers a handout of 17 tools available for all of your testing needs:
Card Sorting Tools:
Websort – An online card sorting tool that enables you to conduct remote card sorting online. Create a study, send a link to participants, and analyze the results – all through a simple web-based interface.
WebCAT – Reverse card sorting tool that allows a web designer/usability engineer to test a proposed or existing categorization scheme of a website.
Data Capture Tools:
Morae – Easily capture and annotate live moderated usability tests and produce highlight reels
UserVue – Conduct moderated remote usability tests over the web
Silverback – Conduct moderated usability tests, exportable to quicktime (Mac OSX only)
UserZoom (self-serve edition) – Conduct a number of automated usability tests remotely
MindCanvas – Online research service for conducting remote moderated or unmoderated (automated) studies
4Q – A permission based on-exit survey, by Avinash Kaushik that provides an easy to deploy survey with four questions
Survey Monkey – Create online surveys
A/B or Multivariate Testing Platforms:
Google Website Optimizer – Free tool, good for basic and moderately complex tests
Widemile – Platform tool, focused on ease of use for agencies and marketing managers
Gliffy – Create and share wireframes, flowcharts, diagrams and more online
Glance – Easy desktop sharing for Mac & PC useful for web demos
Ethnio – Recruit participant from your website’s traffic
Do you have any other tools that you recommend? Let us know in the comments.
More coverage from SIPA: