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Tag: product development

3 Steps to Make Your Publishing Business Worth More by 2020

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.

How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Digital Publishers Are Developing New Product Focuses in 2018

Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we have news on publishers taking each route.

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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Multimedia Product Development Tip: How to Spend Less and Get More

If your goal in life is to find out what your customers value—ask them.

To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda, please take a moment to familiarize yourself with Green Gardens Network (GGN), our composite case study, and CEO Rose Harper, the embodiment of all our clients whose “example” we use as a teaching tool without revealing real publishers’ names or data.

What Will You Learn at the Digital Revenue Summit?

Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to attend if you want to learn proven strategies with reams of data behind them. Every single strategy you’ll learn at this event can increase your revenues

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Hearst Takes ‘Hacker Mentality’ to R&D

Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.

Non-Traditional Partnerships Become a Hot Digital Publishing Trend

Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and electronic cigarettes, Playboy covered those too.

Internet marketing genius now available — Mequoda Summit only!

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask our speakers anything you want at our Audience Development Roundtable AND the Audience Development Power Panel!

The Value of Making New Technology Part of Your Everyday

Making new technology part of your everyday

Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is a great study in “what’s happening now.” In one of her recent posts on the Astek blog, she went through her daily routine—and this was not your grandmother’s, or even father’s, or even older sister’s routine. But it is very much worth taking note:

SIPA Member Profile: Lubka Raises Profile and Issues in Canada

Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada

What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to find a job in publishing in Toronto (more opportunities in the U.S.), I took a position with a social services agency, organizing the agency’s archives for a book. It was sort of a publishing job, I told myself, though the pay was so low that I actually could have qualified for the social services. [Eventually,] I landed an editorial position on two legal publications with Carswell (now Thomson). After a year, I jumped ship to another publishing company, Southam (later Hollinger, now Business Information Group) where I rose from an assistant editor to publisher/editor of legislative publications, which I still am today.

Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.

Management Coaching for Running a Successful Online Business

The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.

Beyond the changes, running an online business is complicated. You need to have a properly functioning website that is user-friendly, great content and products and methods of promoting all of these things.

An Inspirational Press Release Template From Amazon

I was so excited to see that McAllister shared the press release template that Amazon’s product managers use when coming up with a thoughtful and inspiring press release for a new product. See if you can apply this to one of your own products:

Helping Sales and Marketing Bridge Their Gaps

Getting Sales and Marketing Teams on Same Page

There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels, while the other needs solid leads and has to focus on the next sale. But there are ways to bridge this gap. A research provider called Aberdeen Group writes, “New marketing and sales effectiveness tools have emerged that address this disconnect, but success must begin with a revamped process and a new understanding of how marketing can effect its goals in businesses where direct sales is the primary communication channel to customers.”

At this past summer’s SIPA UK Conference in London, Michelle Godwin, the information and delegate sales director for Incisive Media Limited, presented a session titled, “Friends or foes: sales and marketing, can they love one another?” Here are 11 points from that session:

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

Editorial Management: The Life Cycle of a Product

The seven audience development steps of a successfully repurposed product

The good folks over at Mother Earth News have an admirable approach to thinking about content development.

“We think of an idea first, like energy-efficient lighting or solar power, and then we start asking ourselves how to best present that idea in a magazine article, in a blog or in a video. We think of the idea first, then we think of how to convey it to the various mediums that we have,” John Rockhold, Managing Editor told us, who increased his traffic 114% with free content.

When you start product development at the moment of “content conception”, you can decide your lead product, and where your original efforts might go.

Pricing Strategies to Increase Your Profits

Pricing Can Be Your Best Strategy

Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit LLC, a Cambridge, Mass.-based company. He recently provided these 11 tips on pricing, which he calls “one of the most powerful—yet under-utilized—strategies available to businesses”:

1. Stop marking up costs. The most common mistake in pricing involves setting prices by marking up costs (“I need a 30% margin”). While easy to implement, these “cost-plus” prices bear absolutely no relation to the amount that consumers are willing to pay. As a result, profits are left on the table daily.

How Magazines Can Go Live

Pop-Up Magazine brings magazines to life

Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.

The Internet allows for different platforms to be used at a fraction of the price. Therefore, content can be created and delivered to reach a broader audience in the way they prefer.

Hewitt Offers Case Study in Social Media Success

Hewitt to bring real-world success to SIPA 2011

Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful blueprint for winning in today’s digital world. She will present a case study of how Harvard University has embraced the digital age and also unveil some amazing decisions that allowed the prestigious school to stay at the forefront of knowledge building and creation.

A story last month in the Boston Herald described the atmosphere that Hewitt has helped to create. The article began: “Harvard University is a case study in using social media. ranked the birthplace of Facebook as the most social media-savvy college in the nation for its use of Facebook, Twitter, YouTube and other tools to communicate with students, parents, alumni and others.”

Facebook for Business? Here’s One Example

Facebook for Business? A Writer Gives It a Go

The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none other than Facebook chief exec Mark Zuckerberg, who presented him with his company hoodie.

In a recent Washington Post business article, Steve Luxenberg wrote about his foray with Facebook: “I went to a dance recently. I had jitters of the first-date variety, so I fussed over what to wear. I chose colors that flattered me. I had a snappy opening line ready. I had only one conversation—one!—during the entire evening. I made eye contact with some in the throng of 1,700, but the majority just ignored me. Good thing I had paid only a small cover charge to get in.”

HOW TO: Get SEO Visibility for Just About Anything

Inbound links won’t mean jack if nobody is searching for you

Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial content they are putting out, and product producers don’t want to think of keywords when they think of coming up with a catchy product name. I promise, you can get SEO visibility and still maintain the integrity of your content.

Write Better Landing Page Headlines With These 4 Tricks

Convince your would-be customers with facts, not hype

A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and tells the reader why it would be beneficial for them to keep reading.

How many times have you visited a new website and been confused by what is being offered?

It may seem hard to believe, but far too many landing pages fail almost immediately by offering up lackluster headlines and subheads. The visitor who’s reading your landing page wants nothing more than the answer to this question: “What’s in this for me?”

SIPA Member Profile: Biehl Writes His Own ‘Classic’ Story

Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early 1970s, I graduated from Columbia with a master’s in Chinese studies, and the timing should have been perfect since Richard Nixon had just “opened the door to China.” But at the time, the State Department was not looking for someone who aspired to be a communist and wanted Nixon forcibly removed from the White House. So … in the worst recession since the Depression (until this one), I hung out my shingle as a temporary typist … and two years later I was running the information/publications division of a 25-person higher education association, where I wrote lots of things, including books on nondiscrimination. In the late 1970s, I wrote a book on disability law compliance for Dick Thompson of the Revenue Sharing Advisory Service (which morphed into Thompson Publishing Group), who then hired me to launch a new company and develop dozens of new products. I started AIS seven years later.

Actionable Analytics

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.

The New Mequoda Media Pyramid for Publishers

A more encompassing media pyramid adds delivery platforms and requires additional product development.

As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow, it’s clear that the publishing industry is in the throes of another paradigm shift.

The media pyramid enables us to identify, build and manage a Mequoda System. Building a media pyramid is a fundamental strategy for modern publishers.

Londesborough Puts Wind in Sales

Londesborough Proves Popular With His Sales Habits and Best Practices

At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping the pace moving and getting a lot of people to give their ideas. But one name seemed to come up more than others when it came to best ideas. Richard Londesborough, CEO of Business Monitor International.

Londesborough’s session was titled Building a Killer Sales Force. First he talked about the impact of sales on BMI.

“For 15 years BMI was a pure print publisher: Newsletters, Directories and Ancillary Reports. They gained customers through direct marketing, not sales. They launched Business Monitor Online in 2001 (premium online content, databased, web access, high ticket $5,000 to $100,000). “BMO required us to set up a sales team: both both field and tele sales.” Londesborough said. “It took us four years to grow BMO from zero to $2 million in revenues.”

New Product Ideas Stir Up the Pot

New-Product Ideas Range From a Relaunching to a Repurposing

Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).

From Torry Burdick, senior vice president, Marketing, Mortgage Success Source

1. Webinars are not new, but they have taken on a new flavor at MSS. We have used free webinars in the past to provide content to our audience, but recently we began using them in our marketing. They are proving to be an excellent way for us to showcase our expertise to our prospect audience as well as cross sell our existing subscribers new products.(Examples: Legislative updates and trial promotions.)

WordPress vs. Drupal vs. Telligent: Which CMS is Right for You?

Learn detailed information from three technology professionals using these content management systems first-hand

SIPA Member Profile: Holland Passes Tests and Then Some

Anne Holland, Publisher, Anne Holland Ventures Inc.

SIPA: What was your first job out of college and how did you get into this business?
HOLLAND: Data entry operator for the World Aviation Directory, which is when I first became obsessed with order form design and how simple changes can increase publication sales. I then weaseled my way into my supervisor’s heart and got her to take me with her as a marketing assistant when she landed a gig at The Oil Daily.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
For me it was in early 1999 when a 22-year old tried to convince me to leave Phillips Publishing to help with his dot-com subscription start-up. It had never occurred to me that I could start a publishing company myself… but I thought if this kid can do it, so can I. The entrepreneurial-style environment at Phillips at that time in the B2B division, made a big difference to my eventual success. That grounding made it possible.

Using Free Downloads for Building Email Circulation

Tips on offering free content found at SIPA

Solving Email Delivery Problems

A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered.

Are You One of the “Digitally Enlightened” Online Publishers?

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?

You’ve Got Online Publishing Questions? We’ve Got Answers.

A sneak peak at some Q&A from the Mequoda Pro forum on search engine optimization and digital product development.

“Ask questions and receive detailed answers from Don Nicholas and the Mequoda Pro Research Team.”

That’s one of the big promises we made when we launched our online training library, Mequoda Pro membership earlier this year.

We don’t

Watch All of Our Webinars On-Demand… Right Now!

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

Are All the Mequoda Best Practice Guidelines Written Down Somewhere?

A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees, Mequoda Pro Members and Mequoda Consulting Clients

Develop a Happier, More Productive, and More Profitable Online Business Team

Grooming and training your online business team to encourage great ideas and follow through with new digital product development

More on the Mequoda Manifesto…

All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products

99% of all Information Products will be Digital by the Year 2025

Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

SIPA Take Away #7: Google Really Does Love Online Publishers

Google’s Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners

SIPA Take Away #6: 10 Ways to Sell One-Shot Products

Mark Everett Johnson shares with publishers gives ten ways to get both customers and editors involved in your internet marketing efforts

SIPA Take Away #5: Best New Product Development Ideas

Six best of the best new product development ideas in online publishing shared by publishers

SIPA Take Away #4: Membership Website Experience from Mark Ragan

Mark Ragan of and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%

SIPA Take Away #3: Create an In-House Audio/Video Production Studio

Dale Debber and Alane Keller show online publishers how they’ve created their own new media studios for video and audio production

SIPA Take Away #2: Get Your Staff Pumped About Search Engine Optimization

Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors

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