Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users.
There are three basic approaches to usability testing. They include expert reviews, heuristic testing and usability labs.
In an expert review, usability problems associated with a product’s interactivity are identified and diagnosed without the involvement of users. For example, malfunctioning links or contrast issues are a few of the problems that an expert review can easily find.
Heuristic testing is a method used to identify usability problems in user interface design by examining and judging compliance with recognized usability principles. Jakob Nielsen says it is the most popular of the usability inspection methods as it offers a quick, cheap, and easy evaluation of a user interface design.
Usability labs create an environment where users interact with systems so testers can evaluate the overall performance of the system while the user interacts with it. Testing is usually limited in time and scope, as it focuses on certain tasks and parts of an interface.
These three approaches to usability help yield the best results for interaction with your website. If you want to learn more about maximizing your website’s usability, join us in New York City for the Mequoda Bootcamp.