Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
How do you reach your audience development goals?
It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be a bit harder to understand and act on.
It especially hard to get a grasp on an actionable audience development strategy with all the changes that
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been very beneficial for me. However, the most valuable audience development tool is something I only recently started using.
This tool is inherently for professionals who have
Maximize your audience development efforts by looking at the cold hard facts
For the last six months, our keyword analysts have been working on a new reporting package that helps guide an audience development strategy through detailed data.
Personally, I was very impressed when I first saw the report and started using it for my own content.
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets content they are interested in, and the publisher gets the chance to generate money through their email file.
Email newsletter marketing can create a mutually beneficial
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.
And since we are in the business of providing timely, informative content, the frequency in publishing is important. If
The opportunity to pass on skills to your offspring is a wonderful thing.
This summer my son Ryan will be working for us as a social media specialist. His time will be spent promoting our popular and free digital books and reports. In the spirit of practicing what we preach, Ryan will be using our daily
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?
Knowing the answers to these questions
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and audience development professionals who like to tweet about educational articles, and add a hashtag to the tweet. This allows them to target audience members who
The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution isn’t just about the audience development strategies that exist online. It also includes the preparation, monitoring, and measuring that comes along with a well-devised audience
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts are able to create more engagement than these reported numbers.
However, a lot of engagement through email isn’t always the case. People receive dozens of email
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters often assist email marketers, it’s important for email copywriters to understand how email feedback loops work.
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from Chief Marketer, which was released in late April. Out of all the marketing efforts listed, email marketing and email newsletters were used the most.
The popularity
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you will have the opportunity to find Blockbuster SEO post topics.
The best part about creating Blockbuster SEO posts is that, when done correctly, they will continuously
Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face
As a consultant, author, and speaker for more than 20 years, I’ve had some practice writing many variations of my professional bio. For me, it’s much easier to write a
7 on-page SEO elements you are in control of
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content directly.
SEO is one of these audience development strategies.
What do you think makes up on-page SEO? Is it all about your keyword density?
Some people new to SEO may believe this; that SEO success relies solely on the ways you enter keywords into your title, subhead, body copy, and all related tags.
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity and usage of mobile devices has grown.
In the past, I published posts about nine design elements for mobile email and three tips for keeping mobile
These methods will help you add more registered members to your email lists
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person tasked with audience development efforts, my favorite way to build an email file relies on great content and superb targeting.
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are responsible for creating and deploying your digital publishing strategy. Online editors are an integral part of this mix because they are in charge of the
Are you making avoidable mistakes that lead to fewer email subscribers?
I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.
It’s clear the goal of
Did you grow up with technology readily available? If so, you probably couldn’t imagine without it.
If you grew up without the ability to be constantly connected, then it might be hard to comprehend it. After all, it is a significantly different world.
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many Internet marketers and audience development professionals would paraphrase this differently by saying: “Nothing happens unless engagement exists.”
That’s what we are all looking for online –
Actions taken to avoid negative Panda impacts
It began with Panda and has moved on to Penguin. Google’s latest update – known as the Penguin Update – launched on April 24th. The goal of this update was to stop websites from keyword stuffing and other forms of spamming Google. According to Google, the rollout is fully
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.
These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file.
New data suggests which emotions are most important while branding
How exactly are you targeting audience members with email newsletters and promotional email campaigns?
While life on the Internet constantly changes, the manner in which you communicate does not have to, especially if you are using the type of language that gets people to click and take
Audience development with the help of a few specific words
Appealing to the emotional state of your audience members was discussed in a recent article. It is this type of communication that can get an audience member to take action, like opening an email or engaging with your brand by making purchases.
Conversions are the goal of
Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on the web for search engine optimization purposes.
Beyond the points of striking an emotional connection and presenting the content with a direct response for the reader
Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick Hughes was the only person at the event with an iPad and it was still a novelty, lacking in any professional use.
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital publishers.
For those who were not already using the social tool, there were some follow-up questions. They asked what could be done with it, and if
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.
For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more likely to appeal to them.
Our content series on email lifecycle marketing provided an overall summary of the process, has discussed reward emails, segmenting and engagement.
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be sure to require that users pin it onto a new board using the company name, a great boost for organic SEO. Remember, every time your
Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly fit your audience? The following resources will help you understand lifecycle email marketing better.
This article from Silverpop, an email and marketing automation company, offers 14
Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning content all over the website. But what about those publishers focusing heavily on their own content, which they own the rights to.
For some publishers,
Longer subject lines may be the way to go…on
It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much
Auditing your SEO data with tips from Mequoda Summit West 2012
Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without properly designed metadata, search engines and users alike may neglect your content.
At the Mequoda Summit West 2012, we shared a few tips for metadata that
Your survey answers will guide our content decisions
I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and will be speaking at SIPA 2012, May 20-22, in Washington, D.C., with Rick Longenecker, another very successful sales executive. (This session on how to find
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about lifecycle email marketing at the end of 2011. In that article, I wrote about seven times when an email could be useful during a lifecycle
Tips on email segmentation, email engagement, and email creation
What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason behind segmentation is to increase open rates. That data may be a few years old, but the reason is likely the same today.
Sure, the point
If you host an annual event, then you’re not only wading in the editorial business, you’ve also drifted intentionally into the events business. Paid events require a significant amount of promotion (see: marketing dollars) and all events need the word-of-mouth boost that any good learning extravaganza inherits.
Choosing original topics and sought-after speakers may be your
If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for getting listed in Google. The article has since been updated to list 11.
This article is a perennial performer for us, as it brings in consistent
Operators of WordPress blogs can incorporate Facebook functionality with the help of Simple Facebook Connect.
This plug-in is beneficial to those without extensive knowledge of coding. Fortunately, it is also customizable, so your personalized branded-feel can be included.
Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can be more organic than that?
Among social media marketers, email and search engine optimization were preferred marketing channels, according to Social Media Examiner, which recently released
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick Martin Bailey (CMB) called “10 Facts About Why and How Consumers ‘Like’ and Subscribe.” It is B2C, but there still can be lessons learned for
Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out for changes to the Google algorithm, even if past changes haven’t helped or hindered your website. These changes often highlight what Google considers relevant to
A new report from Pew Research Center shares interesting data on search engine use
The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of website traffic they receive.
Fortunately for digital publishers focused on SEO, there is more upside from an audience standpoint. The Pew Research Center recently released Search
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And according to the Pew Research Center, more people are satisfied with search engines than ever before.
Out of all the options, 83% of respondents cited Google
