Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
What is Gen C and how do they fit within your social media strategy?
Yes, there is a new generation that we must recognize – Gen C. This group represents social natives, teens and 20-somethings that needs to share their lives through social media.
The C has many meanings: connected, content, communicate, change, chameleons, collaboration.
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never acceptable for a journalist to write about a product, service or company because of some special perks or payment. All editorial content should be created
If your favorite keywords went missing, they are probably back now
Could you imagine that no one on Earth was Googling the term “angel” a few months back?
We couldn’t imagine it either. But according to the Google Keyword Tool in May, there were no searches for the term “angel” within the Google search engine.
Discover valuable insight from our Editorial Management Guidelines free report
Download your free digital copy of Editorial Management Guidelines for Online Publishers now
Customer loyalty is important in any business, throughout all industries. Loyal customers will continue to do business with you and will likely spread the word about your products or services.
Email marketing lists help to
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something memorable?
Well, don’t feel bad. Michael Cieply wrote last week that there have been hardly any memorable lines in films in recent years. Now granted, that
Shedding some light on ‘social’ activities
Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman?
As the usage of Facebook and Twitter increase, the questions have been posed. Does the time spent online with social media take away from our physical social lives?
You’ll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm that dictates the search results constantly changes, we will continue to monitor these changes and share our knowledge with you.
If you’re an SEO copywriter, online
Where do great ideas for free reports come from?
Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact, freemiums drive website traffic and boost search engine rankings. These products are beneficial to any online publisher because they have no production costs and no
Increase website traffic to your free products or “freemiums” by making them regarded as the most important pages on your site
When you’re trying to build an email list, it’s important to give away free products. Your chances of gathering an email address from a box on your website versus in exchage for something that is
A main reason why you should focus on getting your content ranked in Google searches
The fact that Google is the most popular website and search engine on the Internet is old news.
However, with all of the competition on the Internet, it’s surely possible another search engine could take the throne as the most popular, right?
How many of your emails end up in the trash?
It doesn’t matter how great your email is or how hard you worked on it, if it doesn’t get opened and read, it has no value. Having said that, the most important aspect of effective email copywriting is a good subject line.
Creating an irresistible subject
Customer reviews generate popularity on the Internet
If you stumble across a new product online, or have been researching a potential purchase for weeks, a defining moment in the buying process can be a customer review.
Many of you have probably experienced customer reviews of some sort online. Retailers online who have made it a point to
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of marketing that do not require the exchange of money, like organic search engine marketing and social media marketing.
However, PPC can be an added form of
Some impressive stats for marketers to utilize
Starting points of relationships are incredibly crucial. Getting off on the right foot can mean the difference between trust and a lack thereof.
How can relationships be started in the most appropriate manner on the Internet? Recent statistics show that welcome emails have a lot of success in the relationship-building
Master Facebook and Twitter and you’re halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers on Twitter. They noted that some newspapers made it extremely hard to find them, which makes me wonder how they’ve titled their Facebook URLS and
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your social media strategy. Here’s why you should – LinkedIn will generate free, organic traffic to your website.
Here are a few simple ways to improve
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is still an important component to the success of online publishers, content marketers and Internet-based business.
In fact, it may be more so now that mobile devices
Try spicing up email newsletters & articles with unrelated topics
What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does it offer something that your competitors don’t offer?
Forget all of those questions and answer this one — how does your email newsletter perform? One of
See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates
Due to the popularity of social media, some marketers are focused on driving recommendations through Facebook, or even generating “Likes”, in order to grow brand recognition. Getting audiences members to subscribe to your brand on Facebook is even more desirable
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it in different ways. The truth is that, in some circles, ink on paper as a press release might get you laughed out of the newsroom.
From small businesses to large ones, these tips can help anyone find new audiences
The Internet offers many ways to get exposure for companies. By now, many of us are familiar with the benefits of using social media and search engine optimized blogging to build relationships and attract audiences to our content.
Those of course aren’t the
Check out these statistics on Social Media sharing
Return on investment is typically on the minds of publishers. For a while, the ROI from social media was hard to determine.
Fortunately, some businesses have come out with findings on how much social network shares are worth to their business.
The company that brought forth this information is Eventbrite,
How to stay one step ahead of Google Instant
“Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.” – Google blog
Google Instant features:
A free downloadable PDF from Google that gives background on Search Engine Optimization
It’s great getting information directly from the source, especially when its valuable information.
Search engine optimization continues to be a beneficial organic means of marketing that publishers, editors, copywriter and content marketers need to understand in order to have their content indexed and understood
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece includes getting enough inbound links to an article to tell Google that said article is worthy of rank.
Here are a few ways that you can
For mobile device users it is
Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers.
Consumers in the US using personal computers still spend time each week, about 5.1 hours, on their email, according to a new study. However, when it comes to
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to open and read the messages that follow. Even if you’ve created the most profound and click-through worthy email newsletter or promotion ever written, you still
These statistics will interest online publishers if they aren’t already knowledgeable of them
Did you know that 44% of people are getting news from mobile devices, email, social, networks and podcast? These stats were reported back in September on Mashable from a survey conducted by the Pew Research Center.
More recently, a study conducted by CNN has
A few new things about the updated Facebook that you should know about
This week, there was an invite-only conference at Facebook HQ to roll out a few new features on the website. In usual Facebook fashion, they’ve made a lot of people angry with some of the new features, some of which irritate privacy issues
Statistics on sharing articles on Facebook
If you are using Facebook as part of your social media strategy, the information in this article will hopefully improve your social media reach.
As an editor or content producer, you obviously want your pieces to be experienced by as many users as possible.
Email marketing RESULTS don’t get better until YOU get better
The other day, social media guru Chris Brogan said, “email marketing isn’t dead…. sh*tty email marketing is dead.” This blunt and honest statement about email marketing is an absolute truth.
Email marketing and email newsletters are far from dead. Even Twitter and RSS junkies HAVE to check
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my favorite is Google Alerts.
Google Alerts is the online copywriter’s friend. It’s powerful, uncomplicated and free.
Here’s how you can use it to aid your SEO copywriting
Podcast Gives ‘Week in Review’ a Nice Air Brush
Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself as a provider of “global news and networking services to help green business grow, covering all sectors: renewable energy, green building, sustainable investing, and organics.”
David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world
Facebook is a 25 billion dollar company, with 500 million active users. The company is changing the way we all communicate, forever, and David Kirkpatrick, author of The Facebook Effect has tracked every step of the company’s way.
When you
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They have 1 million followers on Twitter and over 5 million subscribers on YouTube.
Schultz says social media is all about a sense of discovery and sharing.
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to many other Google products. Finally, as of September 30, 2010, it has a stand alone website – http://goo.gl/. Now it’s easier to incorporate
See how event planners are utilizing a social media strategy
It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events and even more so the promotion behind them.
For instance, say you are planning on having a live event in the future and are about to
How to write a proper press release tweet
When a company is asking whether or not they should tweet their press releases, you might think, “well duh”. Or to put it more professionally, “most certainly!”
I’m sure there are reasons not to tweet a press release and it surely has something to do with “netiquette”, but the
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for free. You may already be doing some of these, and you may have others to add to our list.
Here are 5 ways to generate website
If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links
Download a free digital copy of SEO Campaign Management Basics now
One thing that editors and audience developers sometimes forget about is the process of getting inbound links. We are all busy and in the process of
If not, you’re not alone; fortunately these methods may help
According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information was released in a recent article from Mashable.
If your audience doesn’t share your tweets, you aren’t alone. Now that 71% probably includes a slew of
Begin converting attention into action
There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with the desire to market products. This line can be walked however, with the right amount of thought and attention.
Companies often have specific social media strategies,
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n
Why all of your predicted search numbers are down – and no it’s not Google Instant
Recently, we started noticing a decline in search queries for keywords when using the Google Keyword Tool. Wondering what might have happened, we started asking clients about their own results.
After looking into it, almost all of our clients responded with
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today at the IAB Mixx Conference in Manhattan. This information was released by Mashable in a recent article.
Promoted Accounts will allow companies to be prominently featured
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let’s be honest. All the buzz about podcasts sort of fizzled over the past year or so. Do people still use them and listen to them? Sure. Does everyone want to be a podcasting expert like they want to me
Platforms evolve and so do editing guidelines
The Internet has changed strategies and descriptions behind different jobs. This is nothing new; we’ve all seen it before.
However, this fact can get overlooked from time to time. For instance, have you been paying attention to changes in an online copy editor’s job? It isn’t the same as the
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release, you will reap the benefits – increased website traffic, new inbound links and higher search engine rankings.
Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group
Download your free digital copy of Search Engine Optimization Tips now
I’m sure search engine optimization is not new subject matter to the online publishers and Internet marketers reading this post. The world of SEO is extremely important to those trying
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the ‘Apps Culture,’ Pew Research Center wrote that 82 percent of Americans are now cell phone users and about one-fourth of all adults live in a household that has a cell phone and no landlines.
That’s kind of the taking-off point for
