Audience Development Strategy

11 tips for writing holiday themed emails The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue. If you’re retailing this holiday season, be aware  

Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors. The Visitor tier accounts  

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business. Smart online publishers use this data  

Three ways to take what Google has given you and make the most out of it Parents have been telling their kids for years not to post anything on the web  

Hail 'Caesar'! A Great Call to Action Watching the Shakespeare Theatre Company's (STC) production of Julius Caesar here in Washington, D.C. a couple months ago, I just thought, “That Shakespeare guy  

Issues and Answers from Our 'Mobile' Webinar Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World –  

Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means  

Ten steps to turning editors into digital brand evangelists There's no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm  

Some niche media publishers are charging up to $150 per M for Tweets While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,  

Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics. Many online business