Audience Development Strategy

Do you know your inbox placement rate (IPR)? Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new  

Do you blindly send emails to your list, or is there a strategy involved with your approach? When it comes to email newsletters, I’ve come to find that a methodical schedule  

Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business In an  

Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work Revenue is one main assumption you will have to  

Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten  

Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses  

The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the  

6 tips for creating emails designed for mobile devices Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was  

Seven Tips and the Sessions to Cover Them Here are some excellent tips to keep in mind for your business—and the upcoming sessions at SIPA's 28th Annual Marketing Conference in Miami,  

Make your WordPress content management system's email process less time consuming Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that. For