Keith J. Kelly’s “Media Ink” column in the New York Post has included a lot of comings and goings lately.
Category: Digital Magazine Publishing
Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its summer issue.
Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.
The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future.
Earlier this month, a congressional briefing titled “Truth in Advertising: The FTC’s Role in Protecting Consumers From Photoshopped Ads” took place on Capitol Hill in anticipation of H.R. 4341, or the Truth in Advertising
Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.
As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the WMMA cited Belgian magazine Humo’s inclusion of seeds in the pages of a 2013 issue. Humo encouraged readers to bury the pages, and those who
Starting out small and sticking to a niche concept: It’s a good thing.
Danny Seo, the “Green Martha Stewart,” is launching his new magazine, Naturally, in July. The Harris Publications property will focus on food, travel, health, and beauty and crafts – all from the point of view of environmental awareness and sustainability.
In the wake of relocating its editorial operations – and revamping its editorial staff – a flagging Country Living is now without an ad department.
Condé Nast launched Lipstick.com through its Glamour brand yesterday, while Hearst is rolling out Beauty Unbound across multiple properties this May, including Good Housekeeping, Harper’s Bazaar, and Town & Country.
Online and at the newsstand, in readers and in revenue, the Atlantic Monthly outdid itself during the first quarter of 2014.
In a crafty move, media group Future will launch an American edition of Mollie Makes, its digital and print publication focusing on handmade and DIY projects that has already found tremendous transatlantic success.
Tech Circle is reporting that digital magazine store Magzter is launching an ad based business model.
It’s incredible to think that it’s only been 4 years since the iPad tablet platform has been released. It’s cliche but for many people they wouldn’t know what they’d do without their tablet.
Ad Week’s Emma Bazilian writes, “In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash sale site One Kings Lane has been sending out “magalogs” combining decorating tips with photographs of rooms populated by the site’s ever-changing inventory.”
The Washington Post is switching from an HTML5 platform to an iOS native publishing framework for their iPad app.
Bayou City wins Best Niche Start-up Award
We couldn’t be prouder of our client, Bayou City, for their recent recognition by Niche Media. We’ve helped with hundreds of launches over past the past three decades, yet here we are with a first: the first time we’ve ever been part of a simultaneous print-digital launch.
Now, we knew
You know how you just can’t get enough of the new Bloomberg Businessweek design? Neither can anyone else. That’s why they plan on rolling out Businessweek style design changes to all of their platforms.
Are you ready for the staggering figure of the day? 7 million Flipboard magazines have been created in the first year since the feature has launched.
Life is good for Robert Parker. The famous wine aficionado is diving into Robb Report territory. S. Irene Virbila from La Times is reporting that, “The Wine Advocate has signed a deal with publishers Hubert Burda Media to publish the new international lifestyle magazine quarterly. It launches June 6 in London when Parker will appear
Anyone who bought an ebook on Amazon between April 1st, 2010 and May 21, 2012 just got an email with a credit usable on Amazon. Slate reports the backstory: “In 2012 state attorneys general led a class action lawsuit against the five largest book publishers in the U.S. for e-book price-fixing. In a related case,
Tomorrow, the Washington Times will launch American CurrentSee, “a free weekly digital magazine for conservative black Americans. The magazine, available at www.americancurrentsee.com, aims to empower its readers to embrace an agenda of economic opportunity, moral leadership and freedom from government dependency,” says the Times.
Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.
OK, it’s not really a series. But lately we’ve been taking up the latest hot stories from the publishing industry, applying a hard Mequoda look at those publications, and finding something utterly different from the breathless coverage that
We’ve said for a while that magazines are shooting themselves in the foot with their bargain pricing and it seems like they’re finally starting to listen.
In a harsh but honest review from Talking New Media, D.B. Hebbard says that the Apple Newsstand is starting to look like a “dumpster.”
Is it warranted?
His claim is that they’re not paying enough attention to the quality of the content and so it’s getting harder and harder to find the magazines you want. This isn’t
If you are unable to attend any of our live workshops, but realize the information is crucial to future success, we provide options for you.
This comes to mind as a gentleman recently reached out, informing us that he wasn’t able to attend one our of recent events of seas, but has the willingness to travel
If you’re looking for a European investment magazine for your iPad you’re in luck. Investment Europe from Incisive Media has just launched on Apple Newsstand.
What is a “lifetime” product? At Scientific American, it’s their brand-new all-access bundle of print magazine, digital and a massive 150,000-article archive, dating back to the magazine’s first issue in August 1845.
For those of us who spent our teen years in the 90’s, SPIN was somewhat of a magazine staple for anyone even remotely interested in music and pop culture. In recent years it’s been kind of a rollercoaster for the SPIN brand, though. They were sold for less than $5m in 2006, relaunched in a
It’s always good to see a native magazine app released. It means progress!
Knowing your audience is everything when it comes to magazine branding, and InStyle editor Ariel Foxman definitely knows his audience.
Winner, winner, chicken dinner! Maxim magazine sold to Texas investor and owner of Steak N Shake, Sardar Biglari. He purchased the publication for an estimated 10 to 15 million dollars.
The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social network.
Field & Stream gets it right the second time
If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital technology. You can read more about the digital edition of Popular Science here, and about Bonnier’s advances in tablet magazine advertising here.
Meanwhile, forward-thinking publishers like
Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest civilizations in the world.
Yet it’s had a digital magazine since September 2012, well before many other niche publishers, and it’s making this commitment 21st-century technology
Deadline is reporting that TV Guide has partnered with CBS Interactive in a cross promotional content deal. David Lieberman writes
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1 billion pages are served up in response), so it seems that not only are magazines not dying, there are still new ones being born.
Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting’s Nara Shin writes, “Stipla combines writing with panoramic photographs.
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are
When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed.
“Ah,” we thought, “Google is about to prove once again that they may understand search, but they just don’t get premium content.”
“If they’re trying to take blog feeds and news feeds and tell us it’s a newspaper, oh no it’s
At last.
We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of all American news publications, 90 years young, and one of the few major players with a healthy OMI, was, until its Nov. 4 issue, publishing
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of a health newsletter that’s celebrating its 40th year this upcoming January.
As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal and US Weekly), the magazine was sold to its current owner in 1979.
Since 2010, it has also had the luxury in terms of audience exposure
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:
This is a paywall experiment you should watch. Adweek is reporting that Sports Illustrated is testing a new pay wall system. Lucia Moses writes.
The last time I read MAD magazine was as a young teenager. The thing I loved the most, besides Spy vs Spy (the Wikipedia link is included for you young people), were the tiny cartoons that showed up randomly throughout the magazine. I literally loved the randomness and the need to search each page from
Popular Science, founded in 1872 and now owned by mega-publisher Bonnier Corp., is the fifth-oldest continuously published magazine in the United States. But as old as it is, its focus on cutting-edge technology has served it well, allowing it to stride into the digital age with authority.
Mequoda’s 2013 Tablet Study has been making the rounds in the industry, especially because it surprised a lot of pundits. Why? First, because we’re the first researchers to ask respondents about access to a tablet, rather than ownership. What with family sharing and all, we found that a whopping 55% of respondents have access to
iPad-only magazine blows up the envelope gorgeously
It’s not often that someone defies conventional wisdom so profoundly and still makes a success of it.
But that’s what TRVL magazine has achieved.
TRVL is the first magazine published only in a mobile version, having been founded in 2010 by Dutch partners Jochem Wijnands and Michel Elings (who supposedly compared
iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and encourages magazine publishers to use them.
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you take the same content and put it another paid publication. The reason? Apparently, just because.
When The Atlantic launched its new weekly digital-only publication, The Atlantic