The Debrief, a six-month-old women’s lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move. Here are some excerpts, as told to Chris Smith.
Category: Digital Magazine Publishing
Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as told to Ginger Conlon.
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will spin off from Condé Nast and join ecommerce platform BeachMint to form independent company The Lucky Group.
Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher SourceMedia. Folio: reports that while terms were not disclosed, when Investcorp previously explored a sale of its SourceMedia property, the price was pegged at $60
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.
That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he
GQ is giving marketers the chance to have 57 “elite readers” promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort toward boosting digital advertising revenue. The GQ57 will tout the brands through social media, content on their blogs and websites, and in print and online
One of the most famous lists in media and entertainment has added to its wardrobe. Women’s Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.
Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.
Ad Week reports that Details has created Condé Nast’s first “male-targeted digital display ad network.” The magazine hired platform Style Coalition to administer the service for bloggers.
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around the magazine’s 90th anniversary, which is in February of 2015.
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche magazines. Carl shared with us a list of 15 digital revenue ideas for target-interest magazine publishers from last year’s conference:
1. Create new content for your website,
Luxury Home Magazine has announced that its new responsive design site represents a renewed commitment to full digital integration. The “largest publisher of market specific luxury real estate publications” released details of its revamped website via PRWeb.com and Digital Journal earlier this week, touting a full compatibility with mobile and emphasis on strong social.
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a product, according to an Interactive Advertising Bureau and Edelman Berland study. The results were based on data from 5,000 respondents.
Starting next week, Condé Nast’s Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times Company in 2001 and has printed 31 issues annually since. It will now see distribution as a newsletter 50 times a year on Monday mornings,
After just a year in existence, Atlantic Media’s Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month, 63,000 subscribers, and 22 ad clients.
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine’s digital future after its sale to Hong Kong-based Integrated Whale Media.
Time Inc.’s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray, who will succeed Andy Serwer, was recently interviewed by Ad Week, and he made it clear during the conversation that Fortune’s focus will be on
More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.
Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced in collaboration with Mark Burnett’s Vimby Studios, Folio: reports.
The Forbes family announced late last week that it will sell a majority stake of Forbes Media LLC to the international investment firm Integrated Whale Media, led by Integrated Asset Management and based in Hong Kong. The family will retain a “significant” stake, and will still be involved in the company.
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.’s new native ads unit. The eight-person team will handle sponsored content for all of Time Inc.’s 25 properties, Ad Age reports. Sports Illustrated’s Chris Hercik will lead the editorial side, while Priya Narang will head up
Condé Nast will launch a UK-based multimedia division that gives new meaning to the term vanity press. Portrait will offer personalized books, glossy magazines, and digital projects to private clients across the world.
Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes.
Hearst’s Troy Young “explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking news updates, a video banner, an infinite scroll of stories and advertisements that appear seamlessly between videos of male models cuddling kittens and buzzy stories
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking
In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital for Wenner Media, taking over for the recently promoted David Kang.
For the first time in its history, The New Yorker will feature a single advertiser “buying out” an entire issue. Financial giant HSBC will sponsor this week’s magazine, including print, web, tablet, and phone editions, according to Ad Week.
Solidifying its status as a publisher to be reckoned with, Ev William’s long-form portal Medium has relaunched Matter, a digital magazine focusing on “in-depth journalism about the ideas that are shaping our future.”
Publishers’ sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post, and Meredith in bringing in “programmatic czars” to help with the transition, Digiday reports.
The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.
The site will publish upward of 90 pieces per day, according to Poynter. Meanwhile, sister brand Money will publish 20 to 30. Taken together, the magazines have hired more than 30 new staff members.
Digiday reports that Bloomberg is offering advertisers its number-crunching expertise to produce native ads from a platform called the Bloomberg Denizen.
Ad Week reports that The Wire’s sister publication Atlantic Cities is being relaunched as CityLab.
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from December 2013. So far we’ve looked at:
Top 25 by digital circulation
Top 25 by Online Media Index (OMI)
Top 25 by digital circulation as percentage of total
The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune’s try at sponsored content, debuted yesterday.
As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started laying the groundwork for a digital magazine.
After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed course and is planning a hiring spree to restore high-quality original content.
Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
The first trimester of 2014 saw 84 magazine launches and 187 special issues, according to Samir Husni of the University of Mississippi’s Magazine Innovation Center. Launches are slightly up, and special issues are slightly down.
Vox, the digital magazine headed up by erstwhile Washington Post wunderkind Ezra Klein, is adding a wrinkle to its articles that could add more dimension and clarity to its editorial content.
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time, with several surprises.
Plain old Reader’s Digest turns out to have an awesome tablet magazine and leads all magazines in digital circulation. Unheralded American Media Inc.,
Next week will witness 21 companies try to woo media buyers at NewFronts with a showcase of content, format, and programming.
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
Unlike other platforms’, magazines’ worth rise as the years go by. Think about it: Your first DVD player is a piece of junk these days, but the first issue of Playboy has gone from 50 cents to $4,000.
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in this small but growing segment.
And the news is startling.
We compiled the Mequoda 25 Top Tablet Magazines drawing on those magazines reporting their digital circulation to
In a recent piece that outlines indicators of a magazine recovery, Library Journal also lists its best new magazines.
Hearst has secured an agreement with MINI USA, representing the largest digital-only deal in the history of the publisher’s Men’s Group.