Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.
As mobile advertising continues to boom, some data is popping up on the effectiveness of interstitial ads — the units you may have seen taking over your entire screen from
Digital publishers who are focusing on providing a great experience for mobile users should pay attention to some of the data coming out on the audience.
Digital Content Next has taken a deep look into time-based metrics for the publishing industry. The company has shared its findings in a new report entitled How Time-Based Measurement is
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Blendle is an online newsstand that allows audience members to buy single articles. It operates within the same concept as iTunes, which charges a buyer per song purchased.
Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at
The internet hosts a variety of internet ads, from standard banners to video banners and rich media. Since there is a variety, it’s best to get an idea of which
You probably already know that millennials are big into using their smartphones to access the web. However, their ability to do so may be surprising to some.
