Audience Development News: A Look At Social Engagement For Magazines

via Folio

via Folio

Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at overall data can present another perspective for you.

We have some audience development news to share from Folio who worked with min on using the True Social Metrics to compile a data set from more than 150 brands.

Topics related to food and home experienced the most amount of shares than other industries. When it comes to conversions through social replies, the industries of celebrity and pop culture did the best. As for overall engagement per post, Better and Gardens was the top magazine. National Geographic followed and Rolling Stone came in at third.

As for demographics of social engagement, its reported that women were more active than men in favoriting, shares, and replies. According to the article, “Women have the highest rates of engagement in all KPIs across all brands by readership type. But brands like National Geographic and Rolling Stone both have a dual readership demographic placed first and sixth in the top 10, respectively. And Street Rodder, which has a large male readership, placed second overall.”

Read more about social engagement stats on Folio

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