Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
"Facebook is now Hearst’s No. 1 referral source, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent,
As its most high-profile hire, Levy will be writing long-form pieces for the platform-turned-publisher, while also commissioning stories from across the Internet, David Carr writes in The New York Times.
The 63-year-old print magazine had slipped from weekly to biweekly to quasi-monthly, but will return to a weekly schedule as a digital property for the Johnson Publishing Company, Folio: reports.
The Media Ratings Council on Monday lifted its viewability advisory on video ads, allowing publishers and buyers to conduct transactions using views as a metric.
Time Inc.'s digital reinvention continues with its new 120 Sports app, which was launched last week.
Talking New Media reports that the app will feature two-minute videos, and that the Chicago-based,
