Publishers' sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post,
DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.
The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong
The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.
Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.
Condé Nast continues to up its video production and strengthen its broadcast presence, most recently through a "first-look" deal with Fox, MediaPost reports.
Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe's Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at
Time Inc.'s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to
Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.
MediaPost has launched its RTB 500, a Standard & Poor-style index of up-to-the-minute media prices. The composite will aim to track the rates of ad buys at 500 publishers, The
