Articles

Three issues on the functionality and design of digital magazines There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital  

At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain't too shabby!  

Misunderstanding Membership Website information architecture Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers  

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just  

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships. The simplest subscription website pricing strategy is Universal Access and  

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the  

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics  

"You either want something you don’t have, or you have something you don’t want.” That's one of the main truths in life that every copywriter needs to know to use basic  

Best blog names contain a keyword phrase One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind. This is  

You buy a home, you fill it with nice things. To secure your home, you add locks to the doors, sensors to the windows and all kinds of other security