The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
The Digital Publishing Bootcamp emphasizes the creation and distribution of great content
Social media is one way publishers can assure their content gets in front of more interested parties. However, since
3 stories about digital publishing that are bound to get publishers’ attention
Every week we write about the digital publishing industry for a few main reasons.
First, it is our mission to
Retaining online audiences requires an emotional touch
Even as a digital native, I occasionally find it difficult to comply with the digital landscape. In the pursuit of engaging content, it’s possible
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world
New data shows the potential behind eBooks
According to the 4th Annual eBook Survey of Publishers, conducted by Publishers Weekly magazine and Aptara, there’s a major increase in eBook revenue.
As reported
5 key stats on the mobile email evolution
I recently moved to a new city, with a population nearly four times the size of the town I formerly lived in. While
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.
