With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize for your audience development efforts. Here are a few articles that might help dispel the confusion.
5 Techniques for Successful On-Page SEO
If you are new to the field of website development and design, you may have less insight on this matter. But you do not have to worry; this article is going to talk about basic details on creating search engine and user-friendly webpages.
So, without further adieu, let’s start rolling.
First, let’s look into the terms:
On-page – It generally involves your site’s content.
SEO – It means search engine optimization, which encompasses strategies that put your site, or any of its pages, in search engine result pages (SERPs).
Next, let us discuss the application of SEO to your website content…
SEO Tips: Driving Website Traffic With Twitter
By adding a simple URL shortened link to your tweets you can drive valuable visitors from Twitter to your website, every time you tweet.
And all those shortened URLs will be passed around on Twitter and end up on many other websites, all bringing traffic back to your site. I’ve also found that Google has now started indexing the more popular shortened URL, thus bringing in further traffic.
I’m sure there are many of you out there that are confused about what really happened when Google made the Penguin update and you’re definitely not alone. If you want to understand more about what happened and what to do next, here is an article for you.
How To Recover from the Recent Google Penguin Updates
Google released its recent Penguin update and turned the search engine optimization world upside down. This update was meant to reduce the spam that shows up in the search results, while benefiting quality content. Unfortunately, this also raised the issue of negative SEO. Sites that have been affected by the Penguin update will need to understand what happened if they caused the issues and know the way to overcome this update.
If you’re looking for a more in-depth overview on how to analyze your website check out:
6 SEO Tools to Analyze Your Site Like Google Does
Google is constantly tweaking their algorithm — just look at the history of Google’s 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. And while Google freely talks about their overarching goals weeding out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.
That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In the following post, you’ll look at six such tools that can help you analyze your site like a marketer … and a Google bot!