A Collection of Resources for Using Facebook

Increasing engagement with your Facebook page

The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid school email addresses. Then it opened to any user with a valid email address. Now, with over 900 million users, businesses have been growing audiences, sharing content, and selling products.

Throughout this time, Amanda MacArthur, Mequoda’s Social Media Specialist, has shared insight on Facebook through a variety of articles. Some of these most popular articles are listed below.

Facebook vs. Email: Which List Should You Build?: This article debates the development of both Facebook and email lists, and some numbers behind the two. If you aren’t currently active on Facebook, this article may convince you to be.


Did Facebook Convince You to Start Buying Ads Too?: Facebook ads are a hot topic as of late. Some see the value in them while others are quitting their foray into buying Facebook ads due to a lack of effectiveness. Learn more about the topic from this article.

A Sneak Peek at 10 New Facebook Timeslines for Magazines: Have you wondered how other publishers are utilizing the new Facebook timeline? Refer to this article for tips that can help you upgrade your design.

Does Your Event Really Need a Facebook Page?: In this article from April, the reasons for creating event pages are discussed, and examples of publishers who use them are displayed.

Do you have any other resources on Facebook you’d like to share with the community? Please share in the comments below.


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