Social Networks Are for More Than Being Social
Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
Learn from experienced online publishers at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.
Those strategies were shared
It Pays to Listen to Those Selling Online Ads
“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
Chapters, Too!
SIPA Chapter meetings are another way to get strong value from your membership…
At a New York City SIPA Chapter Meeting a short time ago, consultant Matt Bailey was on
New data shows growth for in-app purchases
Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new
Building a website homepage that completes your goals
We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage.
The goals
Successfully licensing products will generate growth for your online content-based business
In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the
