2 Creative Ways to Leverage Content While Establishing Brand Recognition

Learn from experienced online publishers at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.

Those strategies were shared with nearly 100 publishers at our Mequoda Summit in Boston last fall. This April at the Mequoda Summit West 2011, we will present you with new panelists and additional methods for leveraging digital content.

We offer this session because in order to sustain itself, a community needs to grow. Even the best communities lose members. As publishers, it’s critical to leverage our content in as many ways as possible to ensure we continue to attract and retain new members.

If you’re looking for new ways of growing an online community based around your content, consider the methods below and join us in sunny San Ramon, CA for the Mequoda Summit West 2011, April 5-8th.

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

2 creative methods for leveraging content

#1 – Brand Extensions: An example of this comes from Sunset Magazine. The Western lifestyle magazine has a continuity product in the Sunset Wine Club. The magazine’s wine editor selects exciting wines from the West that may not have been unknown to the wine club members. Each month the wine is delivered to the members of the club with Sunset-tested recipes for pairing meals with the wine.

#2 – Audio and Video Podcasts: Some audience members want more than just the written word. They want audio or visual pieces that they can consume on the go. For instance, the Harvard Business Review publishes “Ideacasts” each month. The podcasts are free to the consumer but they do generate a moderate amount of advertising revenue from them. These podcasts are popular, often landing within iTunes’ Top 5 Business Podcasts, and being downloaded tens of thousands of times each week.

For additional methods for leveraging content, be sure to attend our session entitled Leveraging Digital Content: Using Existing Content to Create and Sell New Content, While Increasing Traffic and Brand Relevance at the upcoming Mequoda Summit West 2011.

The 90-minute session will feature digital content success stories from Jeff Lapin of Farm Progress, Carl Kravetz of Vida y Salud and David Foster of Business Valuation Resources. Learn the “ah-ha” moments these publishers have experienced which led to increased digital success.

Download our informative brochure and register today!

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