The iPad’s Impact on the Tablet Market

Some remarkable statistics for the online publishing world’s game-changer

After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.

During the 4th quarter of 2010, the iPad drive tablet sales up 45%, and in the process, took 90% of the market.

From Q3 to Q4, the tablet market grew from 3.3 million tablets sold to 4.8 million.

The report from IDC also makes an overall prediction for the tablet market in 2011 and 2012. In 2011 the company expects the market to grow to 44.6 million devices shipped, up from 17 million in 2010. For 2012, IDC forecasts that 70.8 million tablet devices will be shipped.

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Those are some impressive numbers that spell extreme growth for the tablet market, and can be very valuable for online publishers.

What do you think about these predictions? Do you believe the tablet market will be shipping over 70 million devices by 2012? I’d love to hear your thoughts.

For more on these statistics, take a look at the press release for the report from IDC.


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