Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
The long-awaited e-bookstore is here
Google’s new e-bookstore, known as Google E-books, has officially launched.
The e-bookstore is currently filled with over 3 million books that users can view on any device
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Timothy Lutts, Publisher, Cabot Heritage Corporation, Salem, Mass.
SIPA: How did you get into this business?
LUTTS: I've been part of Cabot since 1970, when my father started writing and publishing The
Identify the uniqueness of mobile apps
Mobile apps can greatly impact the way people interact digitally while on the go.
Due to the popularity of digital devices, mobile apps are a game-changing
Playboy gets a social media strategy with Facebook
As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal
