No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more
Audience development is one of those terms that many people instinctively understand, but usually underestimate
Although media professionals have worked in audience development for years, most have not bothered to define all the things
For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to
Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships
If you have children, or even when you were a child you remember, that no child ever
Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
Spend some time in your archives to discover magazine promotions and copy that can be recycled
There's something about antiques that can make you nostalgic, even if you weren't alive during
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability
