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Tips and tools for getting advice from people who mean the most to your brand Surveys and polls can be very telling. These direct comments from your audience can tell what  

Simple tips for adding links on your YouTube channel Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send  

A Refresher Course in Good Marketing Ideas Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just  

The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I  

From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals. This concept has continuously grown.  

While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part. For  

How are you driving engagement on your Facebook page? If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread  

Eight SIPA members tell what the single-most successful thing their company is doing now 1. More than one portfolio company I’m working with today is having success using the same process:  

With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies I had the pleasure of spending the evening recently  

If 18-25 year olds are a popular audience for your content, you will be happy to hear that, according to Pearson Foundation, tablet ownership is up three times among college  

Digital magazine publishing success requires a broad footprint that audience members are aware of The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand  

Ides of March is good time to evaluate role of ‘friends’ Is it still all about who our friends are? On this fateful day many, many years ago, Julius Caesar