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Content Marketing is popular these days; here’s how to utilize it Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because  

The Secrets of Success Here are 10 strategies that SIPA members are having success with at this current time. 1. We are investing time and resources in improving and expanding our emedia  

LinkedIn is getting brands more involved LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages. The products tab is  

Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your  

What is Gen C and how do they fit within your social media strategy? Yes, there is a new generation that we must recognize - Gen C. This group represents  

Get the most out of your editorial content without compromising your journalistic integrity Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent. It is never  

Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group SIPA: What was your first job out of college and how did you get into this business? HARGREAVES: I was a Communications/History  

The holiday season is coming and mobile devices will play a big part The specific uses of smartphones have evolved since they first hit the market. Text messaging and web browsing  

Build your Internet business model from the bottom up Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind  

You may be surprised at which magazines are making their digital mark with iPad editions A new report from AdAge, sums up the first six months of sales data for iPad  

If your favorite keywords went missing, they are probably back now Could you imagine that no one on Earth was Googling the term “angel” a few months back? We couldn’t imagine it  

Better guidelines for setting up and running an affiliate sales program The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your