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Successful publishers evolve and so does their content marketing strategy Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their  

What we mean by a Mequoda System and why you should care Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our  

Marketing to a Diverse Audience, Part 1 I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their  

Meet Eater is a plant that thrives off social interaction This story intrigued me: A plant that thrives off social media. It’s an environmental art installation that was created to re-establish  

Identify your landing page templates and discover why articles are your #1 best sellers Landing page templates aren't just for taking names and selling products. Those are steps #2 & #3.  

This free report from Mequoda Group discusses marketing tips you can use to boost ROI by doing business on Twitter (Nationwide)---Online publishers need to be careful when using Twitter as a  

What can we learn from the Internet habits of baby boomers Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power  

How are people finding the videos you’re creating for content marketing purposes? According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it’s  

Aim, Shoot, Post. But First Get Some Equipment Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and  

A new feature from Google aims to fix headaches associated with cluttered inboxes Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the  

New media trends show that the iPad is bringing magazines back to life - why are we still resenting it? The iPad is everywhere. It's being used at Posh NYC restaurants  

This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates (Nationwide)---Email is a major way online publishers generate revenue online. Studies have shown