Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one
Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't
39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country's leading content
What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Many brands use multiplatform publishing to amass a larger audience. We're seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
When you set a goal, you probably have an idea in your head of how you're going to accomplish it.
For example, if you have the goal of running a marathon
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
How do your digital magazine features stack up to users' expectations?
Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's
In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Most website copywriting tips will fall short of their potential if word choice isn't a top priority for your copy.
Words are more than just symbols on a page that provide
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines
I'll bet you didn't know there were so many types of URLs. Vanity
The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which
Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing
If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
Magazine pricing strategy has certainly evolved quickly over the past year. In 2013, we still believed that universal pricing was the best way to handle print, website and tablet products.
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.
Email is by far, the most profitable marketing
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.
How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers
Direct mail is a traditional marketing channel
