“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging
Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we're looking at content publishers entering this arena
Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital
Digital publications need to take advantage of various opportunities that come around, particularly if growth and evolution is the goal. These opportunities typically involve new technology and strategies, new content,