Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas
SIPA: What was your first job out of college and how did you get into this business?
ANDY: Wow,
While the magazine industry struggles to reinvent magazines, magazine consumers are snapping up digital magazine replica editions like hotcakes at a 24/7 IHOP
This reporter has it on good authority that
Do you know how to inventory your business assets?
Five key components go into the process of inventorying your business assets. In order to address your media business, our systems directors
Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.
According to the Zinio website, “Zinio provides the ability to shop for,
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
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Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
More US adults have apps on their cell phones and more are willing to pay for these apps
Content consumption looks much different than it did five years ago. The mobile
Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your
All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships.
We provide free downloads on array of topics, including one on Mobile Site
New Study Rains on the Brainstorming Parade
I recall one off-site brainstorming session where an outside moderator was brought in to try to get at our “problems” and keep the conversation
