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Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation As the end of 2010 comes nearer, let’s take a look  

‘Ambassador’ Strategy Pays Off for McLarney If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw  

The long-awaited e-bookstore is here Google’s new e-bookstore, known as Google E-books, has officially launched. The e-bookstore is currently filled with over 3 million books that users can view on any device  

Do you follow these website design guidelines for content webification? By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean  

What to do if you are concerned with your website’s bounce rate In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces  

Timothy Lutts, Publisher, Cabot Heritage Corporation, Salem, Mass. SIPA: How did you get into this business? LUTTS: I've been part of Cabot since 1970, when my father started writing and publishing The  

Identify the uniqueness of mobile apps Mobile apps can greatly impact the way people interact digitally while on the go. Due to the popularity of digital devices, mobile apps are a game-changing  

Playboy gets a social media strategy with Facebook As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher  

Learn how to use Twitter to sell your Books and eBooks Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal  

Become a bit more knowledgeable about your bounce rate How familiar are you with bounce rates? If you spend time poking around your analytics package, you probably have seen the numbers associated  

The Federal Trade Commission does not think so The FTC announced recently that it believes online publishers and Internet advertisers aren’t acting quickly enough when it comes to protecting consumer privacy. Due  

How to turn your 404 page into a basic internet marketing landing page Ever think about how to spruce up your 404 page? How about not just sprucing it up, but