Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Should I do A/B Testing or Multivariate Testing?
Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be