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Tag: audience development consulting

Audience Development Tools for Online Efficiency

Do your audience development tools help produce a more effective workload?

If social media has become a significant part of your audience development efforts, here are three tools that can help you find audience members, competitors, and conversations easier on Twitter.

-TweetCharts. Amanda MacArthur wrote a comprehensive article on what to expect while using TweetCharts. This audience development tool allows you to enter hashtags or keywords in order to find the top content and users associated with it. In man cases you will find conversations where users are seeking answers to their pressing questions.

Putting SEO Training First

White hat SEO techniques are complex and take time to acquire.

Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.

I am both a journalist and engineer by training and tend to focus on the mechanics of what needs to be done. I’m all about getting the keyword research started that will form the website taxonomy and guide the editors content generation, headline writing, and tagging on a day-to-day basis. I know I’m in this for long haul with the client, whether we’re tuning up an existing website or starting from scratch, it’s going to take years to make white hat SEO as natural as good spelling and grammar.

Detailed Analytics – The Newest Tool for Audience Development

The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements

Analytics may not really be the newest tool for audience development, but a comprehensive set of analytics compiled in one location is certainly new for many audience development professionals.

What data are you already looking at in your audience development strategy? Keyword data is probably your main answer. It’s important to track the search volume, competition, and rankings of your brand’s most relevant keyword phrases.

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

The Audience Development Analytics Suite

Maximize your audience development efforts by looking at the cold hard facts

For the last six months, our keyword analysts have been working on a new reporting package that helps guide an audience development strategy through detailed data.

Personally, I was very impressed when I first saw the report and started using it for my own content.

Improving Your Audience Development Program

The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns

Online audience development has evolved, although not every online business owner realizes this yet.

This evolution isn’t just about the audience development strategies that exist online. It also includes the preparation, monitoring, and measuring that comes along with a well-devised audience development strategy.

Week in Review: May 14th, 2012 – May 18th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week