Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change
B2B publishing represents the best of niche strategy; audience development depends largely
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One