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Tag: bill mickey

Digital Publishing Jobs: Data, Generalists, Additions, Subtractions

If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

Best Digital Magazines, New Magazine Launches Highlight Min Events

Tomorrow, Thursday, Dec. 3, marks MinOnline’s 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards. And late last month, the trade publication handed out its editorial and design awards. Truly, ’tis the season for the best digital magazines to make themselves known!

These are some of our favorite digital publishing events to keep tabs on. Let’s take a look!

B2B Publishers’ Revenue Up in 2015, ABM’s Business Information Network Reports

B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members, and they embrace our multiplatform strategy for the simple reason that it helps them generate more revenue.

Well, it’s official – whatever they’re doing is working: Overall revenues are up significantly in 2015. Our friends at Folio: have that news and much more. Let’s take a look at what they found out!

B2B Publishing News: Editorial Advice, Mergers & Acquisitions, Digital-Only Decisions

The latest in B2B publishing includes Penton’s purchase of MRO Network; Informa’s bet on events; and CIO’s big change
B2B publishing represents the best of niche strategy; audience development depends largely on the quality of your content and whether you can earn the trust of executives in your target trade. In addition, B2B publishing lends itself

Publishing Events: Partnering With Retail, Pairing the Right Attendees With Brands

Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One online media company we work with generates more than half of its revenue with sessions produced by a 25-person staff. And audiences keep growing. Clearly,

Good News: Magazine + Media M&A on Significant Upswing

Multiplatform publishing is a business model we believe in with every fiber of our professional being, and we put those beliefs into practice around the clock. But it’s nice to look up from our work every once in a while and see that more and more people are realizing how profitable it can be: A recent streak of media M&A deals has analysts talking in terms of pre-recession levels.

Digital Magazine Publishers Making Moves, News

Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.

American’s Inflight Magazines Get New Publisher

Ink Global is replacing American Airlines’ in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for business- and first-class travelers, and Nexos, a Spanish- and Portugese-language publication, will launch in January of 2015 along with the revamped American Way.

With New Subscription Models Comes New Customer Service

Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory display ads, and is even building out a YouTube channel with demo videos to address customer queries.

Stephanie Losee Keynote Covers Brand-Platform Dynamic

Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.

Time Snags Top Publishing Executive from The Atlantic

When opportunity knocks you know a publishing executive is going to answer.

Northstar Travel Media Buys Travel Weekly Asia

The b-to-b media company Northstar Travel Media added to its portfolio with the purchase of several brands from Contineo Media.

How to Make Your Content Shareable Like BuzzFeed

If you’re trying to make your content shareable, you may want to check out The Media Briefing’s new post about BuzzFeed’s five rules of creating sharable content. We’ll dive into the first one: lists.

UpWorthy Wants to Solve the Native Advertising Problem

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.

Teen Vogue Utilizes Instagram Sponsored Ads

Ad Week is reporting that Teen Vogue has launched a new campaign using Instagram sponsored ads.

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

Sponsored Posts Part of The NY Times New Digital Publishing Strategy

The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay’s Brian Morrissey writes, “The New York Times said it would take every care to label its first foray into native advertising, and it wasn’t kidding. The inaugural campaign, which is for Dell and launched today with the NYT’s redesigned site, carries several disclaimers.

Allrecipes Expands Digital Publishing Strategy

Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension of Meredith’s Allrecipes.com, plans to boost its rate base another 30 percent from 500,000 copies to 650,000 copies. The increase will take effect with the April 2014 issue.”

Even in the new digital landscape we’re seeing that print has a place and can be successful. It will be interesting to see what other publishers decide to invest more into print publications in the future.

Do You Overvalue Your Email Marketing Strategy?

eMarketer has a new report on X + 1’s and Research Now’s new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.

Lessons to Learn From Consumer Reports

Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate the digital frontier. Jim Romenesko writes about the hardships Consumer Reports has faced.

Mag+’s New Partnership Adds Relationship Management

We’ve been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, “the partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases.”

Times Says Magazines Lose Print Readers But Gain Digital Readers

The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, “Magazines continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013, but they made inroads in selling digital editions, according to data released on Tuesday.” Women’s magazines and celebrity weeklies were the hit the hardest as they try to compete with online outlets.