The magazine business model is changing quickly, and so are the descriptions for digital publishing jobs
If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.
After all, you can find employment ads anywhere. But taking the long view and developing the skill set that the likes of The Atlantic, The Enthusiast Network, and Forbes demand in an evolving digital landscape? That’s a rare opportunity, which today we’re relaying by way of some golden intel from Folio: below.
This isn’t the first time we’ve discussed digital publishing jobs, of course …
We’ve written on multiplatform publishing job descriptions, which you might find useful.
We’ve written on audience development jobs.
We’ve written on webmaster job descriptions.
These are the jobs of digital publishing’s future. The jobs of publishing’s past? Read on.
Digital Publishing Jobs Are Evolving for Magazine Media …
Greg Dool interviewed multiple publishing executives about the evolution of digital publishing jobs, the new roles (data scientists) and the old ones (general interest print reporters).
“We’re bringing in people who sit astride the intersection of journalism, coding, and design. Maybe not all three of those skillsets in equal parts, but people who know something about all three: the editor who can code, the designer who can write, or the coder who has an idea about what makes a good story. The blend of those skills has turned into a new type of interdisciplinary journalist.” –The Atlantic President Bob Cohn
“We eliminated the title of publisher and focused our business leaders on being accountable for the performance of all brands in all channels. In this case, we are asking our existing consumer marketing team, which was focused primarily on driving print and digital subscriptions to our legacy magazine brands, to now think about driving subscriptions to video content.” – TEN CEO Scott Dickey
“I officially declare the role of the general assignment reporter dead. The world of internet consumption is about people filtering their searches right down to their specific interests. In order to satisfy those interests, they’re looking for the most knowledgeable people they can find, an expert in that one area.” – Forbes Media Chief Product Officer Lewis DVorkin
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… And That Includes Production Departments
Production specialists at magazines are more and more becoming generalists, Folio: reports.
“With the emergence of digital-first, multichannel media operations, the production team has evolved dramatically from its print-centric days. Print is still in the mix, of course, but now so is digital-edition fulfillment and trafficking, multiplatform marketing design, ad operations and a host of other responsibilities. For the successful publisher, the production department has never been more robust. Here’s how to rethink your department,” Bill Mickey writes.
“‘Mix’ is the key word. As publishers seek to diversify revenue streams and launch new products on new platforms, production teams have to incorporate those new products and corresponding advertising packages into their workflows.”
The Latest Moves and Shakes for Publishing Personnel
The latest in new digital publishing jobs and promotions, reported on by Folio: …
Steve Custer is now the President and COO of Farm Journal Media, while Charlene Finck will be EVP and CCO.
Time Inc. has tapped Bruce Gersh as senior vice president of strategy and business development.
Madison Gray is the new digital managing editor for Ebony.com and JetMag.com.
Two new vice presidents of business development at Questex: Michael Driscoll for events and Matt Kavney for digital media.
One Major Magazine Trade Title Is Going Digital-Only
Our friends at Publishing Executive, a magazine that’s an authority on magazines, is going digital-only, Folio: reports.
“It’d be disingenuous to suggest that we aren’t a little sad that starting in 2016 Publishing Executive will not be printed as a periodical magazine,” Editor-in-Chief Denis Wilson said in a statement.
“We’ll still print special topic issues where we see the opportunity and audience demand, but moving forward, we’ll set our attention on providing valuable content primarily on the web and at live events.”
How do you envision digital publishing jobs evolving? Share your thoughts in the comments!
To read more about digital publishing jobs in the news, visit Foliomag.com.