Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: cfo publishing

Online Publishing Strategies: Video, Events, and More

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as they can, from video to white papers to podcasts to events to the online magazine library.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

Read! Calls to Action Enhance Email Marketing.

The Power and (Occasional) Glory of Email Marketing

Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put in the wrong hands, bad things can happen. I saw an example this week, where a well-intentioned email led to a flurry that had people very upset about their weighted-down inbox. (On that issue, check out the Email Charter devised by Chris Anderson and Jane Wulf to try to get people to send less and engage more—in person or by phone. It’s also in the November Hotline newsletter.

‘Miami’ Speakers Offer Innovative Ideas

Value of Marketing Conference Reflected in Speakers

Today is the early-bird deadline for registration for SIPA’s 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give value is to list key tips previously issued by the speakers, and then present the sessions they will be leading in Miami.

1. On yesterday’s Twitter Chat, Mike May of Real Magnet addressed concerns on the subject he knows best: email marketing. “We should put as much energy into growing and tending our email program as we do utilizing it for our business needs,” he wrote. “If the ‘best’ day to email is Thursday, it’s likely the most cluttered. Try Sunday, see what happens… Best practices aim for the middle of the bell curve. Sometimes you want better than that. So innovate.” (Email Marketing, Thursday, Dec. 8, 9:25 a.m.)

CFO Publishing Corp. is Seeking a Research Editor for Boston Office

The research editor has editorial and account responsibility for sponsored research projects conducted by CFO Research Services. The research editor designs research studies in consultation with sponsors; executes quantitative, qualitative, and desk research programs; writes reports; and manages report production. He or she reports to the director of research.