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Tag: digital magazine circulation

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

10 Most-Read Digital Magazine Publishing Posts of 2017

Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts and found what works. These reader-favorite posts from the past year help publishers approach the business with confidence. There is advice on starting your magazine

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Digital Magazine Circulation Data: To Report or Not to Report?

Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades.

In fact, if you haven’t read our recent look into AAM’s reporting methods. The short story is that AAM doesn’t count subscription numbers, they count subscriber numbers. If someone is subscribed to your digital edition and your print edition, you only get to count it once. Most publishers choose to tally subscribers under their print editions, so their number of digital subscribers look small compared to the reality of that last, and regardless of whether a subscriber paid more to get the digital edition as part of a combo package.

US Digital Magazine Circulation Tops 80M While AAM Continues to Underreport Digital Versus Print Sales

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM’s audit be modified to accommodate universal pricing and packaging?

We think it’s time to accommodate. Because there are about 277 million adults in the United States with Internet access, and according to our most recent study, 20 percent of them have an average of 1.9 active magazines on their tablet. This sounds more like 105 million active digital magazine buyers and subscribers, which is a lot more than the 11.6 AAM reported for the first half of 2014 (still waiting on those final 2014 numbers.)

Digital Magazine Circulation, Ad Revenue Up

PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.

Digital Magazine Statistics: AAM’s Top 25 Digital Magazines by Circulation

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:

How HTML5 Will Rock Your World

9 reasons why HTML5 will change the online publishing landscape

Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.

Some of my developer friends have been indicating that one of the large portal-based publishers has a 20-person development team secretly banging away on HTML5 web apps that will mimic, expand and replicate on the apps you currently see on Apple and Android platforms.

New Forecast on Digital Magazines Predicts Growth

The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers

The tablet and e-reader marketers continue to prosper, which impacts the growth of digital magazines.

Currently, eMarketer predicts that by the end of 2011, 8.7% of the US adult population, or 20.6 million people will be among the installed base of e-reader owners. By the end of 2012, this number is expected to grow to 12% of the adult population, with a total of 28.9 million people owning an e-reader.