Tag: effective email marketing

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Catch up on the Mequoda Daily’s blog posts for this past week

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

8 best practices for effective email marketing in a preview-pane world

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, Mequoda Pro contributing editor and Clickz email marketing columnist Jeanne Jennings has a new book, The Email Marketing Campaign, that outlines three emails that will help do it.

Avoid driving away users by eliminating DRM

EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer have share-preventing software. EMI’s songs will have better quality, a $1.29 price tag and no Digital Rights Management starting next month.