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Tag: emma bazilian

News From Legacy Publishers: Condé Nast Editorial, Executives Undergoing Big Changes

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete in an industry that finds niche publishers and regional magazines succeeding at unprecedented rates?

That’s why we have a soft spot for legacy publishers, and why we keep a close eye on magazine industry news, activity from top publishing companies, and mergers & acquisitions.

Online Video Distribution at the Top of Publishers’ To-Do Lists

Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You’ve crossed off all of these items as you grow into a formidable media company, but there’s always another milestone on the horizon. These days, the task at hand is online video distribution. We came across five recent articles in Adweek that take a snapshot – or “screen capture,” if you will – of the current business environment for publishers and other industry players when it comes to monetizing video content.

Lucky, Condé Nast Plan to Divide and Conquer

After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will spin off from Condé Nast and join ecommerce platform BeachMint to form independent company The Lucky Group.

Details Mag Reveals New Display Ad Network

Ad Week reports that Details has created Condé Nast’s first “male-targeted digital display ad network.” The magazine hired platform Style Coalition to administer the service for bloggers.

New Fortune Mag Editor to Focus on Mobile, Social

Time Inc.’s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray, who will succeed Andy Serwer, was recently interviewed by Ad Week, and he made it clear during the conversation that Fortune’s focus will be on the magazine’s digital presence.

The Digital-to-Print Craze Is In Effect

Ad Week’s Emma Bazilian writes, “In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash sale site One Kings Lane has been sending out “magalogs” combining decorating tips with photographs of rooms populated by the site’s ever-changing inventory.”

Native Advertising Gets Its Own Lab at The Guardian

eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.

Teen Vogue Utilizes Instagram Sponsored Ads

Ad Week is reporting that Teen Vogue has launched a new campaign using Instagram sponsored ads.

Glamour Using Celebs to Draw a Bigger Audience

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.

Harper’s Online Goes Mobile

Harper’s Bazaar online has received a makeover. minOnline is reporting that the Harper’s Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, “Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest.

New iPad Event at the End of the Month

The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, “People familiar with Apple’s plans tell AllThingsD that the company will hold its next invitation-only event on Tuesday, October 22.

Did People Just Invent the Best Subscription Model Ever?

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,”On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.

The Digital Gap Remains For Most Publications

The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures look very promising. Monthly title, BBC History, has recorded an astonishing 693% rise in digital circulation on the year and fashion bible, Vogue, has seen theirs jump up by just over 463%.” But it turns out that when compared to their print circulation, digital editions are a tiny portion of overall circulation. Sedghi adds: