New iPad Event at the End of the Month

Digital publishing news for October 9, 2013

The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, “People familiar with Apple’s plans tell AllThingsD that the company will hold its next invitation-only event on Tuesday, October 22. The focal point of the gathering will be the latest updates to the company’s iPad line, but the new Mac Pro and OS X Mavericks will likely get some stage time as well.” The new iPad is supposedly designed similar to the iPad mini and will be thinner and feature a smaller bezel compared to current iPads. There is no indications that the new iPad will feature Touch ID finger print sensor like the new iPhone 5s. Will we also see an iWatch and new and improved Apple TV. Time will tell.

Men’s Fitness Gives Readers a Sniff

Adweek is reporting that Men’s Fitness will be including fragrance samples in its November issue. Lucia Moses writes, “Global sales of men’s grooming products have grown an average of 6 percent per year since 2006, per Euromonitor International. To capitalize on the trend, the American Media Inc. title recently transitioned from a workout to a lifestyle title, adding content about cooking, fashion and grooming. For its fragrance guide in next month’s issue, the magazine decided to up the service quotient with two samples courtesy of Coty: Eternity Aqua by Calvin Klein and Guess’ Guess Night.” To keep the process simple, Mens Fitness chose one fragrance maker.

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New York Mag’s Slight Makeover

FishBowl NY is reporting that New York Magazine’s homepage received a tiny makeover. Chris O’Shea writes, “The biggest change can be found on the left side of the page. Previously, you found only Daily Intelligencer posts. Now the default is a “The Latest News” feed, which pulls posts from all of New York’s blogs. If you prefer one blog to another, you can still easily navigate to its posts. The “Most Popular” section, which is just below the digital fold, is a nice change as well. On the left are the site’s most popular stories according to views, while the center and the right feature the most popular stories according to social media shares.”

The Week Launches a Store

The sibling title to Mental Floss is launching its own e-commerce store. Adweek’s Emma Bazilian writes, “The Week is launching an online store where readers can buy gifts like branded coffee mugs, books and desk accessories. The store is modeled after the e-commerce template created by bimonthly magazine Mental Floss, which has had success with its online retail division, selling quirky tees and other fun, giftable items. Since Dennis acquired Mental Floss back in 2011, its e-commerce division has doubled, according to the company, and is now a seven-figure business that contributes 25 percent of the brand’s revenue.” Smart gifts for grown ups is their retail philosophy. Steven Kotok CEO of The Week & Mental Floss stated, “People would rather buy something from us than from Amazon, in part because of what it says about them.”



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