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Tag: fishbowlny

Digital Magazine News: Time Inc., Wired.com, New Republic

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to our website.

Luckily, we have sources like FishbowlNY to draw from. Let’s take a look at some recent articles on industry goings-on, starting with one of our favorite, most fascinating topics of 2015 — the Time Inc. digital renaissance.

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Hearst Brings Pop-Up Magazine to NYC

New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.

Men’s Fitness Mag Hits Record Traffic Numbers

Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.

Steven Kotok on TheWeek.com’s Record-Setting Traffic

TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques. The success has come largely from a two-pronged approach.

Fortune Mag, Money Mag Launch New Sites

Time Inc.’s Fortune and Money have officially split from CNNMoney.com, and each is publishing a new website, according to TechCrunch.

Latest Moves: Magazine Publishing Teams

Mediabistro’s FishbowlNY reports on a busy week in publishing personnel comings and goings – at Ebony, Cosmo, Time Inc., and more.

OnEarth Magazine Going All Digital

Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its summer issue.

New York Times Paywall Reaches Massive Success

Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers are paying for The New York Times’ online content. This brings the total to 727,000 subscribers.

Sports Illustrated’s New Paywall

This is a paywall experiment you should watch. Adweek is reporting that Sports Illustrated is testing a new pay wall system. Lucia Moses writes.

Publishers Partner With AOL’s Gathr

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, “The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software,

National Geographic Turns 125

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at National Geographic’s illustrious history.

Wine Enthusiast Launches New App & Website

Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.

Steep Postal Rate Hike Looms

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, “Postal rate increases are capped at inflation, as measured by the Consumer Price Index. That would mean an allowable increase of about 2 percent for late January 2014 implementation.

Is it Facelift Week in Magazine Land?

The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. “The new look for Jet includes brighter colors against a white background, more informational graphics, larger photos and new fonts.”