TheWeek.com is shattering traffic numbers. According to comScore, the site drew 7.7 million unique visitors in May. For its part, Google actually registered 10 million uniques.
The success has come largely from a two-pronged approach.
“On the one prong, we just went on a hiring spree and really wanted to hire the best, young opinion writers in the country. People we love to read and also, people with more ability on social media. Most of these people were brought on full-time; a couple have permanent freelance arrangements,” CEO Steven Kotok told FishbowlNY.
“For the meatiest topics, we take deep dives with these opinion writers that we’ve hired,” Kotko explains. “For everything else, we address it with Speed Reads. This is really the social and mobile [component] for us. We do about 60 Speed Reads per day.”
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