New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.
Starting on Monday, September 8, Hearst will be releasing these free newspaper-magazines, and will continue to do so for a span of four weeks. If the experiment appears to be successful in response, the company said it will continue to publish. Each will include a 50,000-copy print run.
According to the article, “The pilot issue of TrendingNY will be 48 pages and carry roughly 18 to 20 ads from retailers including Macy’s, Bloomingdale’s, Banana Republic, Emporio Armani and L’Oréal Paris.”
This is a great way to create engagement, build brand recognition, and drive more traffic to related properties, including websites.
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