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Tag: kalmbach

New Hires Expand Reach to New Markets for These Multiplatform Publishers

We’re seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.

Growth, Redesigns, and Digital Magazine Launches for New Media

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.

Multiplatform Publishing Audiences Grow for Mobile and Video

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.

Publishing Podcasts Could Give Digital Magazines an Edge

Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.

But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.