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Tag: landing page conversion rate

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Bob Brady’s 10 Google Website Optimizer Best Practices

Thirteen best practices to consider when testing the elements of your website landing pages.

How to Build a Membership Website that Has a Sense of Urgency

When you build a membership website, provide an incentive to subscribe and offer instant gratification

Many membership website landing pages promote the overall value of their site’s content, but fail to create a sense of urgency about joining.

In broad, sweeping generalizations the landing page characterizes the content that awaits you if you join the membership website, and promises a boatload of new articles to be delivered over the course of your membership, but offers no incentive to join RIGHT NOW!

Four Tips for Using Fresh Content and Urgency to Increase Landing Page Conversion Rates

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date.

How can you expect the prospect to take your message seriously if you’re not even interested enough in the content to keep it current?

It’s also important to remember that some of your potential customers may only visit your landing page once. If they don’t buy immediately, they may never return.

Five Tips for Improving Landing Page Readability

f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but there are other factors that contribute to making a website comfortable and easy to read—notably, the choice of typeface.

2006 Resolution: Test Long Copy to Increase Landing Page Conversion Rate

After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page.

Getting User Testimonials to Increase Landing Page Conversion Rates

Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent.

How to Increase Landing Page Conversion Rates with eCover Generator

An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers, software boxes, CD covers and covers for just about any other information product you can name.