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Tag: magazine readership

Download the Mequoda Magazine Consumer Study Today

Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or subscribing to digital magazines on their tablets. Back then, 20% was a huge number.

In 2015, we conducted another study with triple the sample size

3 Best Practice Updates for America’s First Web Magazine

I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It’s genuinely thrilling to be in the publishing industry at this moment and time. Think about how one of the defining factors of millennials is that they have been alive to experience life with and without immediate access to the

Mequoda Releases 2018 Mequoda Magazine Consumer Study

2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents

8 Take-Aways From Our 2016 Magazine Reader Study

What we learned about the average digital magazine reader in this year’s study about magazine consumption
This year, like we have for the last several years, we ran a study to find out how the average American adult magazine reader is consuming and creating new habits with digital magazines. We polled 3,241 U.S. adults with internet access.

This

Magazine Consumption Stats Compiled in New MPA Factbook

Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we’ve been tracking those tracks. (After all, we issue our own annual study on magazine readership, the most recent edition of which came out last month.)

Now, those stats and many more have been collected in the MPA’s 2016/17 Magazine Media Factbook – recently released and available for download at Magazine.org – the digital publishing industry’s (as well as print’s) definitive compilation of magazine media research and statistics.

AMI: More People Read Magazines Online in FY 2016

Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen

Print and Digital Publishing: Which News Do You Want First?

Print and digital publishing … diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of the puzzle if it’s at all possible to pull off.

Some magazine publishers get this, and others don’t. Of course, they all have their own reasons. FolioMag.com covers a few of them in recent articles, and they involve some interesting principals, with good news and bad.

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Magazine Readership Grows Online, Again, Says Latest MPA Report

Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in the fact that consumers are demanding their product more and more, judging from the exhaustive studies of the Magazine Media 360° Brand Audience Report.

MediaPost covers the Association of Magazine Media’s latest release, as well as a new effort to build publishers’ archives and another big move from Time Inc. digital.

Born Again: What Digital Magazine Advertising Rates Look Like

“Mad Men” may have died, but in the digital age, advertising’s been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving into a new lifeform of Star Ship Enterprise proportions, boldly going where no man (or woman) has gone before.

First, no matter how platforms change, ad-driven media has been around at least since the French newspaper La Presse figured out that advertising allowed it to lower its price, extend its readership and increase profitability. That was in 1836, and so it continues in the digital age.

More Than 2/3 of U.S. Adults Actively Read Print Magazines

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn how many print magazines, on average, they are consuming in a 30-day period.

Who Are Tablet Users? Statistics and an Introduction to Your Digital Magazine Readers

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.

Tablet Statistics Show that Mobile Magazines Are Here to Stay – and Getting Stronger [+Video]

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking publications such as The Economist.