Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series
Rock Star Online Editors Wanted: Must Know Your Subject, Write Well and Not Be Afraid to Sell Your Company's Products. Knowledge of the Rebel King a Plus.
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper.
Discover social media marketing tips for doing business and building website traffic with Twitter—that you can start using today—when you download Twitter Advice For (and From) Content Marketers for FREE
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online
New White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white
Bring your online publishing business up to par with this FREE white paper that will help you introduce new media into your online business model: Mobile Site Design Tips for
Turn One Book into an Online Publishing Empire
On the web, a book, or anything else you publish, can turn into a freemium, a webinar, a podcast, you name it.
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[question]
You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should
For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left.
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies
We get this question all the time. The term is short for “media quote daily” which was the original name for the Mequoda Group. Mequoda is now used to describe
Vertical search engines, directories, PPC, paid inclusion, oh my! A list of the ways that building and using search engines can effect your online publishing business.
For most growing businesses, building strong, long-lasting customer relationships is akin to finding the Holy Grail. Only a select few have mastered customer relationship marketing and made it to the
How to Find and Hire a Kick-Ass Online Managing Editor 9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz
These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for
The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network
The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a
Earned Media is a marketing source that you can't necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you
Do you know how users consume print and digital media? If you think they're the same, you're wrong. And if you're building or running a membership website with that mindset,
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
