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Tag: mobile and social

New Hires for Publishers with a Focus on Digital Initiatives

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

Publishing Business News: Major Reorganizations for Major Players

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling

A Digital Magazine Publishing Platform Is All Platforms

You don’t have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more the merrier
When we say digital magazine publishing platform, the image that forms in our mind’s eye is one a jumping-off point, a launching pad, even

Looking to Make a Magazine Online?

To make a magazine online is to set out on quite a journey. It’s a journey that will require comrades, and we’re more than happy to join you on your digital publishing odyssey. There will be turbulence, bumps, and stormy weather. But there will also be success if you’re willing to work.

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

The Future of Digital Magazines: Mobile, Social, Mergers & Acquisitions, and … Virtual Reality?

The future of digital magazines gets brighter with every passing fiscal quarter, but it’s a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies, evolving device usage, and the gradual migration of ad dollars from print to the mobile web.

Magazine Audience Grows on Mobile Web

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

Readers of Digital Magazines Split on Most Important Format

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions.

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.

Email Executives’ Choice When It Comes to News

Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich

More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow some of the proceedings on Twitter at #sipamuc. Craig Rodney, managing director, Cerebra Communications, South Africa, delivered a talk earlier today about mobile and social publishing.

6 Tips for Building a Company East of Germany

What to Know for Building a Company East of Germany

At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel, Jakob beschliesst zu lieben or Jacob Decides to Love. (There was some debate over whether one can decide to love, but we’ll leave that for another day or week.) Florescu was born in Romania in 1967 and immigrated with his parents to Switzerland where he now lives and works.

At some point in the discussion, the phrase “Eastern Europe” came up, and Florescu expressed his displeasure. He said that most countries in that part of Europe would like to move on from the term that brings a sense of a lower class. I was reminded of this as I looked over Reinhard Sander’s presentation from last year’s SIPA Munich Conference. The session was titled, “How to Build a Publishing Company in Eastern Europe – Experiences and Conclusions from Two Decades of Doing Business East of Germany.”

Email is Still the Top Method for Marketing Communications

Statistics on email usage for mobile and social media users

Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage.

To continue on this topic, here are some additional statistics showing the importance and relevance email has as a communications channel.