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Tag: mobile app users

Publishing Websites Make Changes on Audience and Content Needs

Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep their eyes to what’s working and the opportunities that become available.

Audience Development Strategy Connects Closely with Monetizing Users

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.

Subscription Websites Testing New Grounds with Targeted Membership, Social Options

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were problematic areas. However, there may be some changes coming to fruition that will help subscription website publishers.

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).

Powerful Data on Push Notifications

Digital publishers sending content through apps may be greatly impacted by the use of push notifications.

According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app users worldwide who had enabled push messages.”

Mequoda’s Top 10 Digital Magazine Publishing Posts

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.

Week in Review: January 10th, 2011 – January 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

An Expectation for Brands Operating Online

Creation of a branded app is what three-quarters of mobile app users want to see

Mobile app users are valuable audience members. They engage with content they enjoy on the go, and are predicted to be spending more money via mobile apps in the future.

For instance, a recent study from Borrell Associates predicts spending for ads delivered via mobile apps will go up to $685 million in 2011 and $1.2 billion by 2015.