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Tag: online publishing companies

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

Online Publishing Companies: Email + Tech Trends

Creating strong content is fundamental to success for online publishing companies, but the work doesn’t stop there. Mequoda Members know that email prowess and tech savvy can go a long way in ensuring a audience growth and smooth conversions.

5 Components of Successful Subscription Websites

These aspects will help your subscription website grow an audience and remain relevant to those consumers

Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.

Now that subscription websites are turning into the core of online publishing companies, it’s important to create a subscription website that resonates with your target audience. It has to be filled with a great deal of valuable content that is updated regularly, and it has to show its reputability on the subject matter.

Find Success with Content Marketing

Discover 7 principles of content marketing that make up a successful content marketing strategy

In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail.

If you haven’t been experiencing the success you expect with your content marketing efforts, it’s worth your time to critically look at your body of work to determine if those four reasons apply to you.

Three Must-Haves for Successful Online Publishing

How to manage multiplatform brand development

Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the customer wants, in any form the customer wants, whenever the customer wants it. As a result, the publisher’s potential audience has exploded.

A multiplatform publishing strategy is an extremely profitable way to turn a print publication into an online publishing machine. Take a piece of information, alter it, deliver it through a different platform, and you have created a new product to reach a new area of your market while keeping costs under control.

Mequoda’s “Creating and Selling Information Products” Kit – Download now!

Four FREE white papers for creating and selling better information products

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies