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Tag: organic landing page

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Organic Landing Page Templates

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight types of organic landing page templates, each with its own unique information architecture designed to pull traffic in and initiate a transaction:

Organic Landing Pages: The Home Landing Page

The Home landing page is your first opportunity to make a good impression

Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.

Home landing pages are the first page someone sees when they type in your website address. The home landing page should tell your user exactly what you want them to do and how it will benefit them.

If your main goal is to get them to sign up for an email newsletter, the most important graphic, button or section of your homepage should be dedicated to collecting it. A floater can be a quick and easy way add unknown site visitors to your email database.

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

Glossary Landing Pages

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Directory Landing Pages

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article Landing Pages

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Creating Effective Media Websites

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic

12 Master Landing Page Templates

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.

The end goal of a landing page can be to get users to:

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

The Importance of Article Landing Pages

The objective of the article landing page is to be picked up by search engines, capture the user’s interest and lead the user to a transaction.

Most website users are familiar with organic landing pages. Whether on an Internet hub, a retail site, or a membership website, organic landing pages contain content that is of interest to the user.

Generally, organic landing pages are wide open and full of content that the publisher has designed to be attractive to users and search engines. Essentially, an organic landing page is trying to get an Internet user to find it using the Google, Yahoo and MSN search engines.

Organic Landing Pages vs. Conversion Landing Pages & Understanding the Difference

What is a landing page?

Some say “it’s the first page someone sees on your site”. Others say “it’s a webpage viewed after clicking a link in an email.”

We’ve also heard it referred to as “a specific page a visitor reaches after clicking a search engine listing” or “a location a user is directed to or ends up at after clicking on a link or typing in a command.”

All of these definitions are true.