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Tag: promoting content

How To Find the Best CMS for a Magazine

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using the same CMS, which is often the case with some of the household name CMSs out there.

The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

When an article publishes on your website, how do you go about promoting it in social media?

When I pose this question to a room full of magazine editors from different publications, their answer is typically that they wait for the post to be published and then they promote it. If they’re super savvy, they might also schedule a Tweet (using Hootsuite or CoSchedule) a week later.

Valiant effort, for sure, but simply not enough.

Protected: Executive Council Update: Notice of Change to How Twitter Works with CoSchedule

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Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not. But we find that copywriters don’t typically love to work that way.

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

Quality Over Quantity: Why Magazine SEO Matters

There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?

Updates in Subscription Website Products and Website Design

Some publishers are focusing on new subscription website products while others are focusing on website quality 
We’re seeing new subscription website products launch and new website launches coming to the industry.

Talking New Media is reporting on the new website launched by Surface magazine. “The new surfacemag.com reflects a completely different content strategy for the company, one

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

Are You a Digital Magazine Publisher? Do You Want to Be?

Here at Mequoda, we will make you into a digital magazine publisher, and if you’re already a digital magazine publisher, we’ll make you into a better one.

All of what you’re about to read is advice we not only believe in, but advice we’ve given freely in the past. But sometimes it’s good to hear it from other sources. How many times have to told your significant other or child something, only for it to fall on deaf ears until a friend or peer says the same thing? Then, it’s suddenly Eureka! material.

But, hey, whatever it takes. We’re happy to have some reinforcement out there when it comes to content distribution, social media strategy, editorial planning, and publisher data.

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

How to Promote a Magazine on Twitter

The one thing publishers complain about when it comes to Twitter is that it doesn’t generate a ton of revenue for them.

And the one thing publishers forget to do on Twitter is promote their magazine. D’oh.

Dell is the company most famous for making money on Twitter and may be to blame for the expectations set for anyone looking to drive revenue through the social network. The legend of Dell, who joined in 2009, and by June they had made $3 million through their promotions on Twitter, and by December they had Tweeted their way to $6.5 million, made it to every news outlet.

But Dell sells hundred to thousand dollar electronics and you sell $10-$50 magazine subscriptions. Tomatos aren’t tomaaahhtoes.

Kim: Promoting Content Is Imperative for Publishers

SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the “analog values” that inform a prevailing aversion to paid promotion of content. Kim asserts that the opportunity cost of relying on word of mouth and earned distribution of articles is too high.

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

Five Publishers, Five Creative Attempts At Boosting “Likes”

You have all the control in the world getting people to “like” you when they’re visiting your website. Host a dominant “like us” button, hope it gets clicked, and you’ve earned yourself a new subscriber. On Facebook, you can gain that same type of control with a Welcome Page. Welcome Pages are designed to convince the visitor to “like” your page in the same way you use a landing page to get someone to sign up for your email newsletter.

Content Marketing Made Simple

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible.

How to Achieve Great Content Marketing

6 Components of a successful content marketing strategy

Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch to gain market share.

Content marketing needs to be a focus of all online publishers. If they do not embrace a content marketing model, they will surely lose audience members to competition that does focus on content marketing.